blog updates and featured articles

 

Who are millennials & how do you market to them? 3 insights to improve shopper marketing to this generation.

Millennials have a bad reputation, but they are often misunderstood. You might have heard general descriptors such as lazy, narcissistic, and entitled. Maybe you even read Time magazine’s The ME ME ME Generation by Joel Stein who said, Whether you think millennials are the new greatest generation of optimistic entrepreneurs or a group of 80 million people about to implode in a dwarf star of tears when their expectations are unmet depends largely on how you view change.

You Need to Know These 33 Shocking Walmart & Shopper Marketing Facts

1. About 44% of Americans (140 Million) shop at Walmart’s U.S. stores each week. 
2. 90% of all Americans live within 10 miles of a Walmart.
3. Vermont Tried To Keep Walmart Out. They battled for 20 years before Walmart finally won. To date, there are only 5 Walmart stores in the state.
4. It only takes 8-18 weeks to construct a new Walmart.
5. More Than 1 Million Walmart Associates to Receive Pay Increase in 2016.

Walmart & Target (U.S. stores) are visited each week by nearly half of the U.S. population. 3 insights to be part of the shopping experience.

According to Fortune magazine, Walmart is mentioned 60,000 times a day on social media, and the number of weekly shoppers at Walmart(6) and Target(5) (U.S. stores) is nearly equivalent to the combined populations of The United Kingdom, Italy, and Argentina.(10)

POP Displays Grabbing Brick-and-Mortar Consumer's Attention

The future of the retail industry is getting a digital twist with point-of-purchase (POP) displays.

Consumers are now making more in-store purchase decisions than before. Despite the popularity of online shopping, up to 90% of these purchasing decisions occur in-store because not everything is available online just yet. As a result, the pressure is on for marketers to look at who they are actually trying to contact and customize their strategy to convert their consumers from shoppers, to buyers--with a digital twist.

 

Excel is proud to be a part of the

 
 

The League of Leaders, an exclusive group of the industry's most influential individuals, is committed to fostering best practices and the understanding of all marketing efforts that culminate at retail, now and in the future, by creating an "open forum" atmosphere for the candid exchange of ideas, philosophies and strategies.

The Forum of Merchandising Executives unites brand manufacturers, retailers and merchandising firms to explore best practices, key issues and current obstacles to creating, distributing and measuring merchandising.

Georgia-Pacific Corrugated Acquires 
Excel Displays & Packaging

ATLANTA (March 1, 2016) – Georgia-Pacific announced today that it has acquired Excel Displays & Packaging, based in Aurora, Illinois.  The acquisition includes a state-of-the-art converting plant in Aurora; sales and design office in Bentonville, Arkansas; and a minority interest in Five Star Sheets sheet feeder consortium in New Carlisle, Indiana.  Terms of the deal are not disclosed.

“This acquisition supports our commitment to help our customers build their brands by bringing new capability in point-of-purchase displays, digital print capability that complements our current print offering, and an additional converting plant,” said Billy Medof, president – GP Corrugated.  “Excel has a highly regarded team and a reputation for quality packaging and innovative displays.  We are excited to welcome them to the GP Corrugated team and look forward to enhancing the solutions we bring to our customers.”

Established 1989, Excel is an innovative designer and manufacturer of award-winning point-of-purchase displays, high-graphic retail packaging, in-store signage and industrial packaging.  The approximately 120 employees are now part of Georgia-Pacific. 

Excel’s founder and CEO, Michael Mikula, describes the acquisition as a perfect fit.  

“Excel Displays & Packaging brings to the table industry-leading investments in high-speed digital printing, patented club-store packaging (the X Card®), leading-edge shopper marketing intelligence, and a world-class manufacturing facility and design center.  As our growth and national presence accelerated over the past several years, we were looking for a company that could take our investments, grow them further, and provide access to a larger customer base that can benefit from all that Excel has to offer.  I’m proud of everything we've built, and I'm confident that GP will make the Excel brand even stronger.” 

Mesirow Financial acted as the exclusive financial advisor to Excel.

 

About Georgia-Pacific Corrugated

Georgia-Pacific is a recognized leader in innovative, customer-focused packaging solutions. The company maintains a commitment to safety, sustainability and consistent quality in its manufacture of high graphic and traditional corrugated packaging, with brands such as CubeLogic® Greenshield®, Color-Box® Litho-Corr™ and Brand Ready Packaging®. The company’s Innovation Institute® simulates retail and packaging environments, allowing customers to experience sustainable innovation and novel package design solutions in action. For more information visit www.gpcorrugated.com.

 

Our industry-topping print technology

Introducing, our latest addition, the new HP Scitex 15500 Digital Corrugated Press. Designed for ultra-efficient corrugated production, the HP Scitex 15500 is the ideal digital platform for our business and our production of corrugated applications. We're proud to say that we are the first in North America to take advantage of this type of technology. Watch the video to see it in action.